Training objectives:This program is based on the Internet+文化+Artistic guiding ideology，Cultivate basic knowledge, basic theory and basic skills in visual communication of art design，Professional ability in visual communication design, such as corporate image planning, display design, interactive design, packaging design, film and television animation, multimedia art, format design, illustration design, marketing planning, advertising communication planning and management，Advanced application-oriented professionals who can be engaged in the design, teaching, research and management of digital media in the field of digital art, professional design institutions, enterprises, communication institutions, colleges and research institutions。

Main courses:Sketch, Color, plane composition, Color composition, three-dimensional composition, Introduction to Design, History of Art Design, digital image processing, digital painting, photography technology, Graphic Creative Design, computer-aided Design,CGModeling design,CGScene design,UI设计、CIDesign, Interaction Design, Web Design, Packaging Design, Advertising Design, Design psychology, digital publishing, Communication, etc。

Employment direction:Creative design,CGArt design,UIDesign, new media design, web design, advertising design, mobile animation, cartoon comics, digital publishing, etc。

Years of study:The program lasts 4 years with a maximum of 6 years。