Introduction to business administration
摘要:
引题:
Key words:
First, professional introduction
The undergraduate program of business administration cultivates the all-round development of morality, intelligence, physical fitness and labor，Have a sense of social responsibility, public awareness and innovative spirit，Meet the needs of national economic construction，With humanistic spirit and scientific accomplishment，Master modern enterprise management theory and management method，International vision, local spirit, innovation, team spirit and communication skills，Applied, composite and innovative talents who can engage in economic management work in enterprises, public institutions, administrative departments and other institutions。
2. Training objectives
After systematic theoretical study, practical ability training, innovation and entrepreneurship ability training and cultural sentiment cultivation, students of this major should meet the following requirements in terms of knowledge, ability and quality upon graduation:
1.Master the basic knowledge and theory of management, economics and information science;
2.Master the basic methods and techniques of data analysis, department management, management decision-making and consulting;
3.Familiar with the principles, policies and regulations of enterprise management, familiar with the needs of the development of Chinese enterprises under the new situation, with the basic ability of enterprise management under the new business model;
4.Receive the basic training of intelligent management methods and big data application, and have the ability to analyze economic and management data;
5.Learn from the excellent management culture of China, based on the international perspective, and have the practical ability to consult, diagnose and make decisions on the problems arising in the operation of enterprises;
6.Innovative consciousness, team spirit, pioneering ability, basic ability of cross-cultural management;
7.Understand the theoretical frontiers and developments of the discipline;
8.Master the basic methods of literature retrieval and data query, have preliminary scientific research ability and strong practical work ability。
9.He has good modern humanistic quality and scientific literacy, loves his country, abides by professional ethics, has a sense of social responsibility, and has good psychological and physical quality。
3. Core curriculum
(1) Cultivating system characteristics
This major focuses on building a characteristic training model with the basic structure of "general education courses + subject classes + professional courses + innovation and entrepreneurship courses + comprehensive practice courses"。Among them, the teaching system is based on general education courses and subject classes, with professional courses as the backbone, and supplemented by innovation and entrepreneurship courses and comprehensive practice courses。The core courses of project management, marketing, human resource management, market research, consumer behavior, production and operation management, modern enterprise management, enterprise strategic management, and financial management are determined。
(2) Training years
Business administration is an undergraduate major of ordinary colleges and universities, which belongs to the business administration major. The basic study period is four years. Students who complete the courses and credit requirements stipulated in the professional training program and pass the examination are allowed to graduate。Those who meet the prescribed conditions will be awarded the Bachelor's degree in Management。
4. Employment prospects
Business Administration graduates are well suited to a wide range of jobs related to management and professional skills，After graduation, I mainly work in various domestic and foreign industrial and commercial enterprises, consulting companies, financial institutions and financial companies, and institutions to engage in data analysis, department management, management decision-making and consulting related to the field of business administration.Enter the postgraduate stage for further study and management research;Enter the civil service;Independent business。In the past three years, the employment rate of business administration majors has been above 95%。
5. Professional features
(1) Professional characteristics and advantages
As a comprehensive and highly applied discipline, business administration plays an important role in the development of modern society and economy。It not only focuses on the teaching of theoretical knowledge, but also emphasizes the cultivation of practical ability, aiming at cultivating business elites with comprehensive quality and management ability。This program has the following features:
1.Comprehensive strength
The major of Business administration covers the knowledge of many disciplines such as economics, management, marketing, financial accounting, human resource management, etc., showing distinct comprehensive characteristics。This comprehensive knowledge structure enables students to comprehensively understand and analyze various issues of business operations from multiple perspectives, laying a solid foundation for future career development。
2.Widely used in practice
The practical application of the business administration major is extremely strong. Students can go to the front line of enterprises and experience the operation management and market competition of enterprises by means of course practice and social practice during school。This practical experience not only enhances students' practical skills, but also cultivates their teamwork and communication skills, accumulating valuable experience for their future career。
3.Develop management ability
The core objective of the business administration major is to cultivate talents with management ability。Through systematic study and practice, students can master the basic theories and skills of business management, including strategic planning, organizational behavior, management communication and so on。These management skills will become their core competencies in the future workplace。
4.Broad business vision
The major of business administration focuses on cultivating students' business vision and global concept。By studying international business environment and cross-cultural management, students can understand the commercial culture market rules and competition situation of different countries and regions, so as to expand their international vision and cross-cultural communication ability。This broad business vision will help them better adapt to market changes and challenges in the context of globalization。
5.Interdisciplinary integration
With the development of economy and the advancement of science and technology, the major of business administration continues to integrate and innovate with other fields。For example, the application of emerging technologies such as information technology, big data and artificial intelligence has brought revolutionary changes to enterprise management。Business administration students need to constantly learn new knowledge and master new skills to adapt to this cross-field integration trend. This major offers statistics, business data analysis, project management and other courses for students。This cross-disciplinary integration not only broadens students' knowledge fields, but also cultivates their innovative thinking and problem-solving skills。
6.Cultivation of innovative thinking
In a rapidly changing market environment, innovation is the key to the sustainable development of enterprises。The major of business administration focuses on cultivating students' innovative thinking and innovative ability。Through case analysis, creative practice and other ways to guide students to find problems, analyze problems and propose innovative solutions。This cultivation of innovative thinking will help students to continuously create and pursue excellence in their future careers。
7.Adapt to market changes
Business administration students need to have keen market insight and adaptability。They need to pay close attention to market dynamics and industry trends, and constantly adjust their knowledge and skill structure to adapt to market changes。This ability to adapt will be an important guarantee for them in the workplace。
8.Diversified career plans
Business administration graduates are diverse in their career plans。They can choose to hold various management positions in the enterprise, such as marketing manager, human resources supervisor, etc.You can also choose to start a business, start your own company or shop;In addition, they can also enter government departments or public institutions to engage in management work。This variety of career planning provides graduates with broader development space and choices。
(2) Combination of school and enterprise
The Business Administration Teaching and Research Department has participated in the ranking of Top 100 enterprises in Guizhou Province for four consecutive years，Adhering to the spirit of "serving Guizhou with knowledge"，It aims to promote academic research and policy research in the fields of regional enterprise management, industrial economy, policy environment and so on，And on this basis, publish or submit to enterprises, governments, organizations with practical value, future-oriented research results。Participated in the preparation of "Guizhou Double Top 100 Enterprises Development Report" officially typesetting and printing, the report detailed analysis of Guizhou top 100 enterprises and private top 100 enterprises in recent years development and change。
In recent years, the Teaching and Research Section of Business Administration has given full play to its advantages of extensive contact with enterprises and completed two horizontal projects. In addition, it has actively provided students with the opportunity to listen to the teachings of entrepreneurs, provided nearly 1,000 jobs, and provided good opportunities for promoting the integration of school production and education, school-enterprise cooperation, and high-quality employment。
6. Teachers
(1) Subject leaders
杨瑞Graduated from Huazhong University of Science and Technology,He is currently the director of the Teaching and Research Section of Business Administration。Since teaching, he has been mainly responsible for the teaching tasks of "Modern Enterprise Management" and "Economic Law", and has a unique teaching style。In the last three yearsPresided over and participated in 4 provincial and university-level teaching and research projects, published 2 academic papers, guided students to participate in various competitions and won 8 awards above the provincial level。He has won the titles of "Top Ten Teachers" (school-level famous teachers, excellent teachers) and outstanding Communist Party members of Guiyang Information Science and Technology College。
(2) Senior teachers
Xie ChangcaiHe graduated from Zhejiang University majoring in Technical Economics and Management.Associate professor，Master tutor, Guizhou UniversityThe main research direction is ecological economy and econometrics, and the main courses are "Principles of Statistics", "Econometrics" and "Risk Management of Financial Institutions", which has a unique teaching style and is deeply loved by students。In the past three years, he has published 8 academic papers and presided over 6 provincial and university-level teaching and research projects。In 2023, I guided students to participate in the 13th National College Students' Market Research and Analysis Competition and won the first prize in Guizhou Province; in 2023, I guided students to participate in the 7th National Graduate Students' Mathematical Modeling Competition and won the National Second prize。He has won the title of "Top Ten Teachers" (school-level famous teacher, excellent teacher) and excellent graduation thesis Advisor of Guiyang Information Science and Technology College。
Zhao Juan, PhD candidate and Associate professor。In the past 16 years, he has been mainly responsible for the theoretical teaching and practical guidance of "Project Management", "Paper retrieval and Research Methods", "Management" and other courses。Published 4 high-quality academic papers as the first author, including 1 SCI source paper (impact factor 2).74), 1 first-class journal paper, 2 full-text core journal papers, hosted 2 Guizhou University fund, 1 pilot project sub-project of Chinese Academy of Sciences, participated in a number of National Natural Science fund research work。
(3) Outstanding teacher representatives
周艳Graduated from Huaqiao University, since teaching, mainly responsible for "Public relations" and other courses teaching tasks, teaching style is unique, deeply loved by students。In the last three yearsPublished 6 academic papers, presided over and participated in 3 provincial and university-level teaching and research projects, and guided students to participate in various competitions and won 2 awards above the provincial level。
袁晨Graduated from Guizhou University and is now a full-time teacher in the Teaching and Research Department of Business Administration。Since teaching, he has been mainly responsible for the teaching tasks of "Market Research" and "Management" and other courses, and also undertook the internship and graduation thesis guidance for students。In the last three yearsPresided over and participated in 6 provincial-level teaching and research topics, published 2 academic papers, and guided students to participate in various competitions to win 4 provincial awards。
肖涓, graduated from Southwest University,National Level 3 psychological Consultant, GCDF Career Planner,He is now a full-time teacher in the Teaching and Research Department of Business Administration。Since teaching, he has been mainly responsible for the teaching tasks of "Market Research" and "Management" and other courses, and also undertook the internship and graduation thesis guidance for students。In the last three yearsPresided over and participated in 2 provincial-level teaching and research projects, and guided students to participate in various competitions to win 2 awards above the provincial level。
吴爽Graduated from University College London, UK, and is now a full-time teacher in the Teaching and Research Department of Business Administration。Since teaching, he has been mainly responsible for the teaching tasks of "Organizational Behavior" and "Professional English", and at the same time, he has been responsible for the guidance of students' internship and graduation thesis。In the last three yearsPresided over and participated in 2 provincial-level teaching and research projects, published 1 academic paper, guided students to participate in various competitions and won 3 awards above the provincial level。
Luo QinhuaHe graduated from the University of Washington majoring in Business Administration and is now a full-time teacher in the Teaching and Research Department of Business Administration。Since teaching, he has mainly been responsible for the teaching tasks of "Enterprise Strategic Management" and "Corporate Governance" and other courses, and has also undertaken the internship and graduation thesis guidance for students。In the last three yearsGuided students to participate in various competitions and won 4 awards above the provincial level。
7. Teaching and research achievements in the past 3 years
(1) Student achievements
1.Third prize of the 9th Guizhou "Internet +" College Student Innovation and Entrepreneurship Competition;
2.The 18th "Challenge Cup" National College Students Extracurricular Academic Science and Technology Works Competition Guizhou Province third prize 2;
3.The 7th "Belt and Road" and BRICS Skills Development and Technological Innovation Competition Big Data Analysis Application and decision-making Competition, Guizhou Province, 3 third prize;
4.Third prize of Guizhou Province in the Sand Table Competition of digital intelligent enterprises;
5.The third prize of the National Finals of the National College Brand Planning Competition in 2023;
6.The second and third prizes of the National English Competition for College Students in 2023 will be awarded.
7.In 2022, the 18th National College Students Digital intelligent Enterprise Operation sand Table Competition in Guizhou Province won 1 first prize and 1 second prize;
8.In October 2022, the third prize of the National College Students' Blockchain Application Skills Contest in Guizhou Province and the third prize of the Digital Marketing Contest in Guizhou Province were 2.
9.In October 2022, Second Prize of Guizhou Province in the Third National Universities and Colleges Digital Intelligence Manpower Competition;
10.The third prize of the 2022 Belt and Road and BRICS Skills Development and Technological Innovation Competition in Guizhou Province;
11.2 third prizes in the first Business Big Data Analysis Competition in Guizhou Province in 2021;
12.In December 2019, the fifth National Applied Talents Comprehensive Skills Competition won the third prize。
(2) Scientific research achievements
The members of the teaching and Research Department have obtained the following scientific research achievements in the past three years:
1.Education Science Planning Project of Guizhou Province in 2020, "Application Research of TPACK Integration Model and Mixed Online and Offline Model in Teaching -- Taking" Microeconomics "as an example";
2.2023 Guizhou Provincial Education Science planning project "Study on Ecological Civilization Consciousness Education in Guizhou Universities from the Perspective of Curriculum Ideology and Politics";
3.2022 Guizhou Theoretical Innovation Project (Joint project) "Research on Guizhou Digital Finance to Support Low-carbon Agricultural Development";
4.In 2022, Guizhou University Humanities and Social Science Project, "Research on Mechanism and Countermeasures of Guizhou Digital Economy Development to Promote Carbon Emission Reduction";
5.贵州省2023年高等学校教学内容和课程体系改革项目校级课题《基于“互联网+”背景下多元化教学模式探究——以<经济法>课程为例》；
6.Education Science Planning project of Guizhou Province in 2024: Research on Influencing Factors and Promoting Strategies for Grassroots Employment of Graduates of Applied Undergraduate Colleges in Guizhou Province;
7.2021 Guizhou Theoretical Innovation Project (Joint Project) "Research on the Path and Strategy of Consolidating the Achievements of Poverty Alleviation and Rural Revitalization in Guizhou Province"。
作者:
编辑:Zhang Xiule
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